What's Next? Boomer Business Summit
If the Boomer market consists of more than 76 million American consumers, representing more than $ 2 trillion in annual spending, then why don't all businesses know how to market to Boomers?
The experts here at the second annual What's Next Boomer Business Summit at the Loew's Hotel in Philadelphia will give us some answers over the next two days. It's all about demographics! We Boomers are aging, with thousands of us turning 50 every day. In the past that has meant becoming suddenly invisible to Madison Avenue, where ad execs target those age 18 - 34 or in some cases, as old as 49!
To preview the conference, we spoke to one expert who is predicting a revolution in the ad world. Brent Green, President of Brent Green & Associates of Denver is passionate about the value of the Boomer market and shared with us his own Boomer values! Click here to listen to our conversation.
Boomer marketing expert Brent Green,
author of Marketing To Leading Edge
Baby Boomers
The experts here at the second annual What's Next Boomer Business Summit at the Loew's Hotel in Philadelphia will give us some answers over the next two days. It's all about demographics! We Boomers are aging, with thousands of us turning 50 every day. In the past that has meant becoming suddenly invisible to Madison Avenue, where ad execs target those age 18 - 34 or in some cases, as old as 49!
To preview the conference, we spoke to one expert who is predicting a revolution in the ad world. Brent Green, President of Brent Green & Associates of Denver is passionate about the value of the Boomer market and shared with us his own Boomer values! Click here to listen to our conversation.
Boomer marketing expert Brent Green,
author of Marketing To Leading Edge
Baby Boomers
posted at 10:22 PM
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