Boomers and the Media
We're in business! We've named our company Boomers Media Properties. We've incorporated and reserved a domain name and started this blog…so it's all starting to feel very real. We're raising money for our TV series and we’re still figuring out our business model. We’re trying something new here and it’s fun and scary at the same time!
What's really surprising to us is the lack of any quality television programming for Boomers right now. There's nothing out there that reflects where we are in life. Nothing to help us figure out what's next as we go through so much change. Nothing about careers changing, families changing, sex lives changing, money issues changing. There are lots of home renovation shows and lots of cooking shows and lots of travel shows…but none of them look at these topics through the lens of Baby Boomers. So many of my friends are renovating their homes, cooking gourmet meals and traveling all over the world! They have money to spend and they're spending it! But they're not the targets of the TV programmers.
Why aren't there any shows for us? The simple answer is the advertisers aren't looking for the Boomer audience…Madison Avenue targets adults aged 18 to 45. Once you pass your 50th birthday, you become invisible to most ad agencies. Until you need dentures and adult diapers!
But the Boomers are changing that view, slowly. Toyota and Buick are realizing that Boomers buy cars for outdoor adventure and fun. Pillsbury is beginning to promote quick dinners for two for Empty Nesters. But if you look at beer commercials, you'd think no one over 40 ever drinks a beer! And what about the ads for iPods, clearly targeting young music fans? Lots of 40 and 50-somethings are buying them…when will ads target all the Boomers who are listening to music and podcasts on their iPods, iRivers and other portable audio players? Maybe we can help that happen as we produce more podcasts about Boomer issues!
We’ll be telling Boomer stories, here and on our website (when it’s ready). We’re hoping to create content that we would watch and listen to and that you find compelling. We want to hear your stories! We’ll be asking for feedback too. Stay tuned!
What's really surprising to us is the lack of any quality television programming for Boomers right now. There's nothing out there that reflects where we are in life. Nothing to help us figure out what's next as we go through so much change. Nothing about careers changing, families changing, sex lives changing, money issues changing. There are lots of home renovation shows and lots of cooking shows and lots of travel shows…but none of them look at these topics through the lens of Baby Boomers. So many of my friends are renovating their homes, cooking gourmet meals and traveling all over the world! They have money to spend and they're spending it! But they're not the targets of the TV programmers.
Why aren't there any shows for us? The simple answer is the advertisers aren't looking for the Boomer audience…Madison Avenue targets adults aged 18 to 45. Once you pass your 50th birthday, you become invisible to most ad agencies. Until you need dentures and adult diapers!
But the Boomers are changing that view, slowly. Toyota and Buick are realizing that Boomers buy cars for outdoor adventure and fun. Pillsbury is beginning to promote quick dinners for two for Empty Nesters. But if you look at beer commercials, you'd think no one over 40 ever drinks a beer! And what about the ads for iPods, clearly targeting young music fans? Lots of 40 and 50-somethings are buying them…when will ads target all the Boomers who are listening to music and podcasts on their iPods, iRivers and other portable audio players? Maybe we can help that happen as we produce more podcasts about Boomer issues!
We’ll be telling Boomer stories, here and on our website (when it’s ready). We’re hoping to create content that we would watch and listen to and that you find compelling. We want to hear your stories! We’ll be asking for feedback too. Stay tuned!
posted at 2:59 PM
2 Comments:
I appreciate your efforts, it's about time! Being a Boomer myself, I'm tired of being ignored. As a result, I am producing - in December of this year - the quintessential Boomer Music Concert Events: The 50th Anniversary of Rock & Roll. Would love to explore this with you in more detail...
Bravo! jwr@rockandroll50years.com
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